Give Your Holiday Getaway Some Character with the DreamWorks Experience at Gaylord Hotels

• ICE!
featuring DreamWorks' Merry Madagascar (at Gaylord Opryland and Gaylord National); and ICE! featuring DreamWorks' Shrek the Halls (at Gaylord Palms and Gaylord Texan)

• SNOW! featuring Kung Fu Panda Plunge at Gaylord Texan

• Festive Interactive Character Meals

• "Character Passport" Meet & Greets

• Gingerbread Decorating with Gingy

• 3D Dinner and DreamWorks Movie Experience at Gaylord Palms

• and Gaylord Texan

• DreamWorks Welcome Amenity with Package Check-In

• Nightly Street Party with Characters, Music and Dancing at Gaylord Opryland

• DreamWorks Themed Scavenger Hunt

• and even Special Wake-Up Calls by DreamWorks Characters!

Animate your holiday vacation when you book the DreamWorks Experience at Gaylord Hotels, starring the beloved characters from such films as Shrek, Kung FuPandaand Madagascar.

Packages On Sale Now! Rates from $199* for a limited time.

THIS CHRISTMAS, ‘SHREK THE HALLS’ AND GET ‘MERRY MADAGASCAR’ AT GAYLORD HOTELS

America’s Most Lovable DreamWorks® Animation Characters Check In to the Most Memorable Holiday Hotels Vacation Packages on Sale Now

Nashville, Tenn—( July 19, 2011 ) 

Several sightings of large green ogres, life-sized pandas, a variety of penguins and a legendary cat have been reported in the Nashville, Orlando, D.C., and Dallas areas, but the public need not panic. Official reports from Gaylord Hotels® in each of these destinations cite that Shrek, Alex the Lion, Po, King Julien, Puss in Boots and a host of other lovable characters from DreamWorks® Animation SKG, Inc (Nasdaq: DWA) are relocating for the holiday season. Together, they will help Gaylord Hotels ring in the Christmas season beginning in November. The DreamWorks Experience and these much anticipated packages are now on sale.

The team will also help Gaylord Hotels begin preparing for their signature ICE! events at all four resorts which, this year, will be themed for two of DreamWorks Animation's most popular television holiday specials: Merry Madagascar™ at Gaylord Opryland and Gaylord National, and Shrek the Halls™ at Gaylord Palms and Gaylord Texan. Also at Gaylord Palms and Gaylord Texan, 3D Dinner and Movie Experience environments will be built for guests to check out DreamWorks Animation hits, enjoy fabulous dining, and meet characters from the movies. This Christmas, the much-anticipated Puss In Boots™ feature will be shown. Gaylord Opryland will host a nightly street party with music, lights, dancing and, of course, the DreamWorks Animation characters. All four properties will also offer special DreamWorks Animation character meals, meet-and-greets, Gingerbread Decorating with Gingy, and many other new themed experiences for families to enjoy this season at the resorts.

"Gaylord Hotels has always been known for creating magical Christmastime environments at our hotels during the holiday travel season," said Rich Maradik, senior vice president and chief marketing officer, Gaylord Hotels. "Now with our brand new alliance with DreamWorks Animation, our Christmastime offerings will be unlike anything people have been able to experience before. I am most looking forward to seeing the joy in the children's faces when they encounter their favorite DreamWorks Animation character up close and personal. This new DreamWorks Experience Vacation Package at Gaylord Hotels will help families create lifetime memories together this holiday season, and we're all excited about that.

"This Christmas is just the beginning of this long-term alliance with DreamWorks Animation. We'll offer special experiences with these characters throughout the year – Christmastime, holiday weekends, birthdays, summer vacations – helping us create new and special family memories for many years to come." continued Maradik.

Gaylord Hotels will offer guests special "Christmassy DreamWorks Experience" packages at each of its resorts that, for the first time ever, will provide DreamWorks fans with an up-close and personal experience in a resort environment. The two-night package, which starts at $199*** per person, includes a series of exclusive offerings available to DreamWorks Package guests only, such as:

• ICE! featuring DreamWorks' Shrek the Halls and Merry Madagascar
  Tickets to the popular ICE! attraction are included in all packages. The famed, life-sized winter wonderlands hand-carved from 2 million pounds of ice at each Gaylord Hotel will be themed this year to reflect two of the most popular DreamWorks films. At Gaylord Palms from November 16 – January 2, and Gaylord Texan from November 11 – January 1, ICE! featuring DreamWorks' Shrek the Halls™ will delight visitors with its fanciful depiction of the animated holiday television special. The characters will be brought to life through the colorful, interactive ice-sculptures and guests will re-live the heartwarming story as they stroll through delightful depictions of Shrek, Fiona, Donkey, Gingy, Puss in Boots and others. Beginning November 18 and running through January 8 at Gaylord National and from November 18 – January 3 at Gaylord Opryland will be ICE!™featuring DreamWorks' Merry Madagascar™. These hilarious and colorful displays will depict the holiday special, and feature such scenes as Santa and his reindeer crash-landing on the island of Madagascar, and how Marty, Alex, Gloria and Melman hatched their scheme to save Christmas.
• DreamWorks Interactive Character Meals* featuring delectable menu items only an ogre would love. Fairytale photo opps will abound as kids dine with Shrek, Princess Fiona and Puss in Boots, and discover a Magic Fountain bubbling over with chocolate potions.
• DreamWorks "Character Passport" Meet & Greets* offer a chance for enthusiasts to stroll through Shrek and Princess Fiona's beloved swamp for a face-to-face encounter with the green ogres; explore the island of Madagascar, where Alex the Lion, King Julien and the Penguins call home; and discover China's ancient Valley of Peace where Po has become a true kung fu master. Guests can even meet the star of DreamWorks' newest film – Puss In Boots!
• DreamWorks Themed Scavenger Hunt* during which the entire family will enjoy searching the expansive, indoor atriums at Gaylord Hotels on this interactive scavenger hunt. Answers can be entered online to win the grand prize!
• Family Photo* A professional photo of each family with their favorite DreamWorks character will be taken and provided to them as a special keepsake of their Gaylord Hotels Christmassy DreamWorks Experience.
• DreamWorks Character Wake-Up Calls* The immersive experience continues first thing, with a wacky wake-up call from one of the DreamWorks characters. Guests can choose from a host of their favorites for a fun way to start the day!
• DreamWorks Welcome Amenity at Package Check-In** Package guests will receive a special DreamWorks welcome amenity to commemorate their visit. (Limit one item per package, room.)

Additional events, attractions and activities are also planned for guests to enjoy the Christmassy DreamWorks Experience at Gaylord Hotels. Guests will also enjoy special holiday menus at the expansive dining outlets at each resort, attractive holiday merchandise at the myriad specialty shops, strolling carolers and exquisite, breathtaking decorations.